In the context of continuously evolving socio-economic conditions, today’s enterprises face not only intense competition in terms of markets and technology, but also increasing expectations regarding the working environment, workforce quality, and social responsibility. Within this landscape, building a strong corporate culture is widely regarded as a fundamental pillar for sustainable organizational development.
Corporate Culture – The “Soft Power” Behind Organizational Resilience
According to experts, corporate culture is no longer a merely symbolic concept; rather, it represents a system of values that shapes how people work, interact, and remain committed to their organizations. A positive corporate culture helps foster internal trust, strengthen cohesion, and enhance an organization’s capacity to adapt to market fluctuations.
Photo: Overview of an internal training session at Naviva Group, attracting the participation of a large number of employees.
Investing in People – An Inside-Out Approach
To reinforce internal strengths, many organizations have increasingly invested in training initiatives aimed at developing mindset, skills, and human connectivity. Recently, Naviva Group organized an internal training session entitled “To Transform the Market, We Must First Change Ourselves,” featuring a presentation by journalist Le Thanh Phong.
The program focused on key themes such as building trust, leveraging collective strength, and encouraging proactive change at the individual level. According to a representative of Naviva Group, the objective of the initiative extended beyond knowledge transfer; it also aimed to create a reflective space for employees to reassess their roles within the organization, thereby strengthening engagement and shared responsibility. This initiative is viewed as an important stepping stone for Naviva Group in continuing to build a workforce characterized by strong belief, solid internal capacity, and adaptability – enabling the organization to confidently pursue more ambitious goals in the future.
Photo: Journalist Le Thanh Phong sharing insights during a communications training session at Naviva Group on December 20, 2025.
Corporate Culture Linked to Social Responsibility
Experts emphasize that in an era of rapid change, corporate culture serves as the “adhesive” that binds people together, while also enabling organizations to respond effectively to the growing expectations of society and the labor market. Through internal training programs and the consistent dissemination of shared values, many enterprises are demonstrating a commitment to transformation by placing people at the center—an approach widely regarded as essential to meeting the demands of modern society.
With 21 years of experience, Naviva Group operates in the marketing and distribution of high-quality vaccines and medical biological products in Vietnam, while simultaneously prioritizing human resource development and the cultivation of a corporate culture oriented toward sustainable growth.
For more information about Naviva Group, please visit: https://naviva.com.vn/
